The designer has enormous responsibility. I enjoy designing to create the most effective solution to problems. Branding is an area in which I enjoy working within, creating a brand with a strong conceptual basis gives the design meaning and purpose and will always have an intriguing point of difference. Designing for the sake that it looks good will never be the solution to a problem. Good design can never be fast, and fast design can never be good. A balance between the two is needed to allow time for a quality product, don’t ever rush the process.