Rachael Hardy

Design for me is all about creating experiences.
As designers we have the ability to determine how people will interact and engage with ideas, brands and products and I believe our role in this sense really shouldn’t be taken as lightly as we sometimes think.
I love the business and marketing prospects of graphic design, specifically with branding. I personally place a great amount of value on branding when forming my own attitudes and behaviours and I love the prospect of creating this value for others.
In my heart I’ll always be drawn to important social issues, for this reason I would love to be able to use my skills as a graphic designer to create positive change in our world. As visual communicators, we play a pivotal role in creating the change we want to see and I believe we
should take control of each and every opportunity that we have to do so.